About the brand

GASANOVA is a brand of ready-to-wear apparel born in Donetsk, Ukraine.

The signature GASANOVA aesthetic reminds of the iconic fashion personas – think modern-day aristocracy, an easy-going combination of class and effortless elegance with a fun twist. For GASANOVA, minimalism is no barrier for using vivid colors, textured materials or even rhinestones. Balanced between casual daily wear and eye-catching styles for partying and beyond, the brand’s focus is placed on astonishing quality and unusual approach to seemingly classic pieces. Suits by GASANOVA are found both in male and female wardrobes: tailored with attention to detail and professional approach, such ensembles are destined to become one’s luxurious basics. Another all-time favorite from GASANOVA is it’s iconic line of crystal-adorned gowns and accessories, ready to make one draw looks and shine in any room.

Founded in 2013 by Elvira Gasanova, the brand initially had a team of two – the designer herself and a qualified seamstress to provide exceptional garment production. Their first collections included a lot of intricate hand-made details and became a sewing bootcamp for the designer herself. «When I first started preparing a collection, I was very nervous about the fact that I couldn’t design and sew independently on my own, but then I realized that my part of the work should be as creative as it is practical, and the most important thing is to gather an incredibly talented team that will understand me at a glance», Elvira Gasanova points out.

GASANOVA supports local production, and therefore every product of the brand is proudly made in Ukraine, which is a part of the brand’s commitment to sustainable development. During almost 10 years of the brand's existence, it’s pieces appeared in the wardrobes of thousands of GASANOVA girls, including Gigi Hadid, Irina Shayk, Kourtney Kardashian, Toni Braxton, Alina Baikova, Lauren Gray, Lace Ribeiro, Snezhana Onopko, Anna Andres, Kelly Rowland, Paris Hilton and many others. The list of the top-tier publications mentioning GASANOVA and it’s distinctive style includes The New York Times, Daily Mail, Vogue, Harper's Bazaar, W Magazine, ELLE, Marie Claire, Glamour and many others. The brand is represented in 12 stores around the world, and has 4 of its own franchises.