Olena Zelenska’s Iconic Looks by Gasanova
Olena Zelenska frequently appears at significant international events wearing outfits by Ukrainian designers. We’ve curated a selection of the most notable looks of Ukraine’s First Lady, all created by the Gasanova brand.
First Ladies’ fashion leaves a lasting mark on history, becoming part of global cultural heritage. Their style reflects personal taste while delivering powerful messages to the world.
Olena Zelenska is known for refined minimalism — clean cuts, calm shades, and softly tailored silhouettes define most of her appearances.
First Ladies and Gentlemen Summit 2024
The First Ladies and Gentlemen Summit is an international initiative launched by Olena Zelenska in 2021. For the 2024 summit, she chose a white pantsuit by Gasanova.
Image: President of Ukraine Official website
The suit followed the black-tie dress code with a classic cut and an elongated shawl collar. White symbolized the pursuit of peace and security.
Warsaw Security Forum
During her official visit to Poland, Olena Zelenska addressed the opening of the Warsaw Security Forum. Her look conveyed a subtle message, complemented by a “Ukraine” brooch featuring a diamond marking Donetsk.
Image: facebook.com/olenazelenska.official
“A simple symbol, yet the most meaningful for every Ukrainian. Ukraine with a gem in its heart — my hometown, Donetsk,” says designer Elvira Gasanova.
European Parliament in Strasbourg
On September 14, 2024, the First Lady visited the European Parliament in Strasbourg at the invitation of European Commission President Ursula von der Leyen.
Image: Yves Herman / REUTERS
Her white suit blended classic tailoring with Ukrainian heritage, featuring hand-embroidered “Kalyna Blossom” executed in a white-on-white technique.
Meeting with the Ecumenical Patriarch
For her meeting with Ecumenical Patriarch Bartholomew, Olena Zelenska chose a navy blue midi dress by Gasanova. A dark belt accentuated the waist, adding restrained elegance and femininity.
Image: facebook.com/olenazelenska.official
Coronation of King Charles III
For the coronation of King Charles III, Olena Zelenska selected a black midi dress, embracing the Total Black aesthetic. The structured stand-up collar emphasized the formality of the occasion.
Image: Jacob King / Pool via AP
“Moments of Resilience Every Day” — World Mental Health Day
At the “Moments of Resilience Every Day” event held at Boryspil Airport in honor of World Mental Health Day, Olena Zelenska appeared in an emerald green pantsuit by Gasanova.
Image: President of Ukraine Official website
The look featured straight-cut trousers and an elongated fitted blazer. Emerald green symbolized hope, balance, and calm — values aligned with the event’s message. The ensemble was completed with a brooch-pin echoing the color palette.
Despite challenging times, Gasanova continues to create meaningful designs. We are sincerely grateful to the First Lady for supporting Ukrainian designers and elevating their work on the global stage. Olena Zelenska’s looks by Gasanova embody elegance, restraint, and profound symbolism.
