Olena Zelenska frequently appears at significant events in outfits by Ukrainian designers. We've curated a selection of the most notable looks of Ukraine's First Lady, all from the brand Gasanova.
First ladies' fashion always leaves a mark in history, becoming an essential part of global cultural heritage. Their attire reflects personal taste and carries messages to the world.
Olena Zelenska favors refined minimalism. Simple cuts, calm shades, and slightly tailored silhouettes characterize almost every look of Ukraine’s First Lady.
First Ladies and Gentlemen Summit 2024
The First Ladies and Gentlemen Summit is an international event initiated by Olena Zelenska in 2021. This year, the First Lady appeared in a white pantsuit from Gasanova at the summit.
Image: President of Ukraine Official website
The First Lady's suit adhered to the black-tie dress code, featuring a classic cut and an elongated shawl collar. The white color symbolizes the pursuit of peace and security.
Warsaw Security Forum
During her official visit to Poland, Olena Zelenska delivered a speech at the opening of the Warsaw Security Forum. Her outfit carried a subtle message to the world, highlighted by a "Ukraine" brooch with a diamond marking Donetsk.
Image:facebook.com/olenazelenska.official
"A simple symbol, yet the most significant in the life of every Ukrainian. Ukraine with a gem in its heart, in my hometown—Donetsk! Donetsk is Ukraine," says designer Elvira Gasanova.
European Parliament in Strasbourg
On September 14, 2024, the First Lady visited the European Parliament in Strasbourg at the invitation of European Commission President Ursula von der Leyen.
Image: Yves Herman/REUTERS
Olena Zelenska wore an elegant look for the occasion, blending classic style with traditional Ukrainian elements. Her white suit was adorned with hand-embroidered "Kalyna Blossom" in white-on-white technique.
Meeting with the Ecumenical Patriarch
Olena Zelenska wore a navy blue midi dress for her meeting with Ecumenical Patriarch Bartholomew. A dark belt highlighted her waist, adding subtle sophistication and femininity.
Image: facebook.com/olenazelenska.official
Coronation of King Charles III
For the coronation of King Charles III, Olena Zelenska chose a black dress, embodying the Total Black style. The midi-length dress featured a stand-up collar adding a touch of elegance. This choice of color and design enhanced the official nature of the event.
Image: Jacob King, Pool via AP
The event "Moments of Resilience Every Day," dedicated to World Mental Health Day
At the "Moments of Resilience Every Day" event, held at Boryspil Airport in honor of World Mental Health Day, First Lady Olena Zelenska appeared in an emerald green pantsuit by the Gasanova brand.
Image: President of Ukraine Official website
The suit consisted of classic straight-cut trousers and a fitted, elongated blazer. The emerald color of the outfit aligned with the event's theme, as shades of green are traditionally associated with this day, symbolizing hope, balance, and calm. A standout feature of her look was a brooch-pin, reflecting the color palette of the First Lady's ensemble.
In addition, despite these challenging times, we continue to create exquisite pieces, and we are sincerely grateful to the First Lady for her choices, which support Ukrainian designers and elevate our work on the global stage. Olena Zelenska’s looks from Gasanova represent elegance, restraint, and deep symbolism.
